|CREATIVE DIRECTION, STRATEGY, COPYWRITING|Custom crafted font for a fresh, yet nostalgic logo. All design by Drew Murray.
Rebranding an established food truck park.
Starland Yard launched in 2018 as the first food truck park in Savannah, GA. With a thin visual identity that lacked concrete strategy and an ownable voice, they needed help resonating with their audience. Their initial ask was simple social media management, but after a solid pitch outlining a unique positioning, tone, and fresh visual identity, they bought into a full rebrand.
REBRAND ANNOUNCEMENT COPY—Say hi to the Georgia sky!
We’re still the good time team you know and love, now with @hotdiceagency in the mix! Introducing our new vibe: punchy, but smooth and a bit nostalgic. Drink it in. It’s that fresh-squeezed life of leisure! Cheers to the start of something fun.
Sincerely, the laid back lot for all. 😎
#brandrefresh #starlandyard #rebrand #hotdiceagency