Flor de Caña | Stories worth sipping
Flor de Caña wanted to expand ‘aged-rum culture’ by appealing to millennial craft whiskey drinkers.
Our campaign, ‘Stories Worth Sipping,’ stimulated the discovery and exploration of aged-rum to enrich conversations and increase Flor De Caña’s brand value in the spirits world.
We leveraged a common consumer behavior based on storytelling as social currency. If we don’t document what we’ve done, where we did it, and who we did it with—did it actually happen?
| creative approach |
First-person, authentic and tangible.
We took an editorial approach in copy and visuals so users felt as if they stumbled upon a familiar blog that mirrors their aesthetic and lifestyle. This created an instinctive trust, while inviting the audience to create their own stories worth sipping.
I spearheaded the campaign messaging and helped source appropriate images to flesh out each concept.
