ome

I joined ome in 2021 when it was just an iBuyer aggregator tool under a different (more generic) name. Upon teaming up with the founder as a creative director and brand strategist, I pivoted the the company into a wholly unique concept for real estate—from a crowded focus on the home transaction, to a sole emphasis on the homeownership experience.

Through a frank tone and voice, bold visual identity, and impactful strategic positioning, I led a rebrand that helped set this real estate tech startup apart from the noise of an outdated industry.

In 2023 I became a co-founder.