|CREATIVE DIRECTION, STRATEGY, COPYWRITING|Custom crafted font for a fresh, yet nostalgic logo. All design by Drew Murray.
Rebranding an established food truck park.
Starland Yard launched in 2018 as the first food truck park in Savannah, GA. They’ve grown a lot since then. Expanding beyond just grub to-go, this versatile event space needed help evolving their identity with a new strategy, an ownable voice, and fresh look.
After outlining a unique positioning, tone, and punchy visual identity, we became their Agency of Record and crafted a full rebrand. From social content plans and a bold loyalty program, to a website overhaul and then some, we helped Starland Yard blow the roof off.
REBRAND ANNOUNCEMENT COPY—Say hi to the Georgia sky!
We’re still the good time team you know and love, now with @hotdiceagency in the mix! Introducing our new vibe: punchy, but smooth and a bit nostalgic. Drink it in. It’s that fresh-squeezed life of leisure! Cheers to the start of something fun.
Sincerely, the laid back lot for all. 😎
#brandrefresh #starlandyard #rebrand #hotdiceagency