Take Care, Take Control

We created a campaign for Annovera—TXMD’s new birth control brand—that empowered women to make their own birth control decisions. The tagline-turned-hashtag I coined was “Take Care, Take Control” #TCTC along with the campaign messaging.

I also had the privilege of working the pitch for TXMD’s menopause medication, Imvexxy. From FB carousels, banners, sponsored posts and a branded site, to a potential Netflix series—every execution was thoroughly explored.